Green%
Explore the green in your room
Overview
Problems
Solutions
Public Welfare
Green% is an interactive experience product that allows users to experience a pristine forest being created, from moss to forest, in their room through mobile AR.
Green% is an interactive experience product that allows users to experience a pristine forest being created, from moss to forest, in their room through mobile AR.
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For people who live and struggle alone, they need some natural companionship, when living in the city.
Not everyone has the time and energy to raise their plants at home.
People need new ways to realize the importance of sustainable development and environmental protection and to make changes.
For people who live and struggle alone, they need some natural companionship, when living in the city.
Not everyone has the time and energy to raise their plants at home.
People need new ways to realize the importance of sustainable development and environmental protection and to make changes.
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Users can use their phones to explore their rooms at any time, find new changes and experience plants growing in their rooms.
The virtual plants in the system automatically grow, bloom and bear fruit for the user.
The user can choose different ecological environments of interest, such as tropical rainforests, grasslands, tundra, wetlands, etc.
Users can contribute to environmental charity (tree planting) in three ways: through in-app purchases, game achievements, and direct donations.
Users can use their phones to explore their rooms at any time, find new changes and experience plants growing in their rooms.
The virtual plants in the system automatically grow, bloom and bear fruit for the user.
The user can choose different ecological environments of interest, such as tropical rainforests, grasslands, tundra, wetlands, etc.
Users can contribute to environmental charity (tree planting) in three ways: through in-app purchases, game achievements, and direct donations.
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Your purchase: Buy a special limited virtual plant (plant it in your room) - (get a physical souvenir) - Profits will go to charity
Your Achievements: Every time a user reaches a game achievement, our investment team plants a green plant in a damaged environment as a public service.
Your donation: Set donation amount/sign monthly donation agreement - will receive physical donation certificate
Your purchase: Buy a special limited virtual plant (plant it in your room) - (get a physical souvenir) - Profits will go to charity
Your Achievements: Every time a user reaches a game achievement, our investment team plants a green plant in a damaged environment as a public service.
Your donation: Set donation amount/sign monthly donation agreement - will receive physical donation certificate
Story Broad
//01
Lee is a busy working person who loves plants and animals but doesn't have time to raise them.
Lee wanted to keep virtual plants on her phone and she found the app green%.
//02
//03
Lee followed the instructions and scanned her room. After a while, she could find some virtual moss growing on her desk and floor through her phone screen.
Lee used green% to explore her room every day, and day after day she noticed new mushrooms, grasses, shrubs, and saplings beginning to gradually appear in her room.
//04
//05
Lee found that sometimes the room suffered from natural disasters and plants that had managed to grow were destroyed again. Her mood followed the plants' growth and fluctuation.
//06
//07
Lee understood how hard it was to create a forest, and she started joining the green% app's charity program.
//08
With green%, Lee's life has become much more upbeat.
Lee recommended the app to her circle of friends, and more and more people became aware of the importance of environmental protection.
Business Model
Value Proposition
Customer Segment
Revenue Streams
Competitors Identification
Green% is an interactive experience product that allows users to experience a pristine forest being created, from moss to forest, in their room through mobile AR.
Green% is an interactive experience product that allows users to experience a pristine forest being created, from moss to forest, in their room through mobile AR.
People who are interested in plants and nature.
People who enjoy the company of plants, but have no time to take care of them.
People who love nature and want to experience the primeval forest growing wild in their own room.
People who are interested in plants and nature.
People who enjoy the company of plants, but have no time to take care of them.
People who love nature and want to experience the primeval forest growing wild in their own room.
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Buy more ecosystem settings.
Purchase of special virtual plants.
Buy plant growth acceleration.
Buy more ecosystem settings.
Purchase of special virtual plants.
Buy plant growth acceleration.
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Plantale
iScape
Pokemon Go
WWF Free Rivers
BigBangAR
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Reality Scan
Virtual Object
HC Interaction
Entertainment
Educational
Key Feature
Open your camera,
experience the Green
Join the Green%
charity and add green to the planet
Share your virtual room with your friend
Explore the different ecosystems and develop your rooms.
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Explore Your Room with Virtual Reality
Share your charity achievements
User Personas
Anna Tang
//Age: 24
//Job: TV Producer
//Income: 1-3k
//Status: BEJ, CHN
Tiger Connom
//Age: 48
//Job: Art Director
//Income: 10-40k
//Status: NY, US
//About
Anna is a TV Producer born in Beijing. Her job is to travel to various cities in China to follow up on shoots. Due to the demands of following the crew, she often changes locations and rarely has time to stay at home in Beijing for extended periods of time. Anna is often tired and lonely due to her busy life and work pace.
Anna is a TV Producer born in Beijing. Her job is to travel to various cities in China to follow up on shoots. Due to the demands of following the crew, she often changes locations and rarely has time to stay at home in Beijing for extended periods of time. Anna is often tired and lonely due to her busy life and work pace.
//Needs
Anna needed a virtual product that would allow her to enjoy the company of her flowers and plants without having to actually grow and raise them. Most importantly, it needs to be able to accompany her everywhere she goes.
Anna needed a virtual product that would allow her to enjoy the company of her flowers and plants without having to actually grow and raise them. Most importantly, it needs to be able to accompany her everywhere she goes.
//Results
//Motivations
Anna wants to keep some plants. But her irregular residence made it impossible. She sometimes buys flowers, but when she's busy with work she doesn't even have time to change the water.
Anna wants to keep some plants. But her irregular residence made it impossible. She sometimes buys flowers, but when she's busy with work she doesn't even have time to change the water.
Anna enjoys discovering the new plants growing in her room every day. By going through the long process of forest formation, she understood how hard it is to form a even very small forest. She began to spread the message about the importance of protecting the environment, and more and more people around her joined in. Being involved in the environment also gives her a sense of accomplishment.
Anna enjoys discovering the new plants growing in her room every day. By going through the long process of forest formation, she understood how hard it is to form a even very small forest. She began to spread the message about the importance of protecting the environment, and more and more people around her joined in. Being involved in the environment also gives her a sense of accomplishment.
//About
Tiger is a New York-born art director with a very successful career. He leads a busy and fulfilling life, living alone in an upscale Manhattan apartment as a non-married man.
Tiger has always loved plants and flowers in nature. He enjoyed the company of plants and often went on outings to Forest Park.
Tiger is a New York-born art director with a very successful career. He leads a busy and fulfilling life, living alone in an upscale Manhattan apartment as a non-married man.
Tiger has always loved plants and flowers in nature. He enjoyed the company of plants and often went on outings to Forest Park.
//Needs
Tiger needed an easy way to experience being in a park and forest right from his apartment.
Tiger needed an easy way to experience being in a park and forest right from his apartment.
//Results
//Motivations
As a year-round New Yorker living and working in Manhattan, Tiger never had the opportunity to build a large garden of his own, which has always been a dream of his.
As a year-round New Yorker living and working in Manhattan, Tiger never had the opportunity to build a large garden of his own, which has always been a dream of his.
As a middle-aged man, he had his first taste of AR technology with "Green%". He applied the different ecological chapters to different rooms in his apartment. Now, he can go to each room in his house and view the different ecological landscapes through his mobile phone. In addition, he has found "Green%" to be a very good charity platform. Now, he makes a monthly donation to the "Green%" charity platform. This gives him an extra surprise and happiness.
As a middle-aged man, he had his first taste of AR technology with "Green%". He applied the different ecological chapters to different rooms in his apartment. Now, he can go to each room in his house and view the different ecological landscapes through his mobile phone. In addition, he has found "Green%" to be a very good charity platform. Now, he makes a monthly donation to the "Green%" charity platform. This gives him an extra surprise and happiness.
Synthesize Learnings
Objective
Process
Feedback
What's Good
What's Bad
What's New
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Identify highlights: identify and distribute more features and designs that are most appealing to users of the startup concept.
Clarify the logic: find the clearest wireframes so that users are not confused or inconvenienced when using the application.
Dig deeper: make sure users get more out of this app and maximize their environmental awakening
Identify highlights: identify and distribute more features and designs that are most appealing to users of the startup concept.
Clarify the logic: find the clearest wireframes so that users are not confused or inconvenienced when using the application.
Dig deeper: make sure users get more out of this app and maximize their environmental awakening
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I interviewed 9 people from different industries and with different lifestyles.
I started by finding out more about their experience with greenery, their experience with AR technology, their environmental awareness and their experience with charity projects. I then introduced them to my project and its objectives, showing my key feature.
I then went through a series of questions to find out which of my existing features were appealing and which inconvenienced the users. And got a lot of new ideas and needs.
I interviewed 9 people from different industries and with different lifestyles.
I started by finding out more about their experience with greenery, their experience with AR technology, their environmental awareness and their experience with charity projects. I then introduced them to my project and its objectives, showing my key feature.
I then went through a series of questions to find out which of my existing features were appealing and which inconvenienced the users. And got a lot of new ideas and needs.
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Thought the app was a novel idea and were eager to try it out.
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Interesting in continue to follow the growth of plants.
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Would enjoy exploring the forest rather than raising plants themselves.
Would enjoy exploring the forest rather than raising plants themselves.
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Would be willing to share their "virtual" forest room with others.
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Would enjoy the experience of participating in a charity project on this app.
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Would enjoy the experience of participating in a charity project on this app.
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Simple and clari design interface.
The idea of AR and the whole concept is fascinating.
It's nice to be part of a public service.
“There are lots of plants that I can't keep because they are toxic to my cat. With green% I'll be able to experience more toxic plants!”
“There are lots of plants that I can't keep because they are toxic to my cat. With green% I'll be able to experience more toxic plants!”
“Now that I am quarantined at home due to the epidemic, I really want to experience the feeling of being accompanied by green plants.”
“Now that I am quarantined at home due to the epidemic, I really want to experience the feeling of being accompanied by green plants.”
“It's nice to be able to experience the feeling of being part of the greening of the planet, as an ordinary citizen I don't really have many opportunities to add greenery to the planet.“
“It's nice to be able to experience the feeling of being part of the greening of the planet, as an ordinary citizen I don't really have many opportunities to add greenery to the planet.“
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The dashboard menu button is too small.
The pop-up window setting limits the size of the content, which is inconvenient to use.
Need to add more human-plant interaction.
“It's an AR app, I'd like to experience more interaction and connection with plants.”
“It's an AR app, I'd like to experience more interaction and connection with plants.”
“The pop-ups are a good idea, but I don't like the way all the menus are in pop-up window.”
“The pop-ups are a good idea, but I don't like the way all the menus are in pop-up window.”
“The menu buttons are so small that people with thick fingers would easily press the wrong buttons.”
“The menu buttons are so small that people with thick fingers would easily press the wrong buttons.”
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Users can name the plant so that they'll feel more connected to it.
Notify users that their privacy is protected before turning on the camera.
Deeper interaction, when the user walks up to a specific plant, a message will automatically pop up (instead of tapping on the screen as before).
Users can name the plant so that they'll feel more connected to it.
Notify users that their privacy is protected before turning on the camera.
Deeper interaction, when the user walks up to a specific plant, a message will automatically pop up (instead of tapping on the screen as before).
Prototype
